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Marian International Conference
Marian Institute of Management
9th International Conference on

Challenging Technologies and Changing Business Paradigm Towards Sustainability

The 21 Century Scenario - (Hybrid Mode)

Best Paper Award - Cash Prize & Certificate

Marian College Kuttikkanam Autonomous

Marian College Kuttikkanam Autonomous was founded in 1995 and is affiliated with Mahatma Gandhi University in Kottayam, Kerala. It is owned and managed by the Catholic Diocese of Kanjirappally through the Peermade Development Society. The institution has a unique and enviable history of gaining autonomy in a span of 20 years. At present, the college offers 20 UG and PG programs, including doctoral programs, with a total student strength of about 3000. Marian College Kuttikkanam Autonomous holds the envious distinction of being the youngest accredited college in India in 2003 and currently holds a re-accreditation with a CGPA of 3.71 A++ by the National Assessment and Accreditation Council (NAAC). The college also won the prestigious status of College with Potential for Excellence (CPE) from the University Grants Commission (UGC) twice, in 2009 and 2014. It was conferred autonomous status in May 2016.

Marian College Kuttikkanam

Marian Institute of Management

Marian Institute of Management

Marian Institute of Management (MIM) is a leading business school in Kerala with its serene ambience and shade giving trees, lush green lawns, and kaleidoscopic mountains, which create an aura of placid magnificence and misty nature. With its imposing architecture and eco-friendly campus, it stands beside the Kottayam-Kumily road (N.H. 220-Kollam-Theni). MIM, nestled on a serene campus, provides a macrocosm of diverse opportunities for the business leaders of tomorrow. The synergy with the corporate sectors since its inception strengthens its splendid efforts towards developing into a globally renowned center of excellence in the field of management research and education.

International Conference on Challenging Technologies and Changing Business Paradigm Towards Sustainability.

The International Conference on ‘Challenging Technologies and Changing Business Paradigm towards Sustainability’ is a prestigious gathering that brings together thought leaders, researchers, industry experts, and policymakers from around the world. This annual conference serves as a vital platform for the exchange of innovative ideas, cutting-edge research findings, and practical insights aimed at addressing the pressing global challenges related to technology and sustainability. In an era marked by rapid technological advancements and growing environmental concerns, this conference plays a pivotal role in fostering collaboration and facilitating discussions on how technology can be harnessed to drive sustainable solutions. It provides a unique opportunity for participants to explore the interface of technology and sustainability, examining the ways in which these two forces can synergize to transform the business landscape and promote ecological and social well-being.

Call for Papers & Submission Guidelines

The purpose of this conference is to provide a forum for the exchange of multidisciplinary ideas among students, research scholars, faculty members and Business Professionals. Those who are interested are invited to present scholarly papers on the Theme and Sub -Themes of the conference.
(1) All submissions should be made only as a Word document with numbered pages.

The first page shall be the title page, which contains the title and the author’s and co-authors (if any) details (name, affiliation(s), and contact details). The author’s name or identification information must not be part of the remaining document.
(2) The paper must accompany an abstract (Strictly between 250 and 300 words) and 5 – 6 keywords.
(3) All submissions should be in Times New Roman, 12-point size, single-spacing, with a 1-inch margin on all sides, and emailed to:
(4) All manuscripts should be subject to a plagiarism check by the presenters using Turnitin before submission and will be subject to blind peer review. The reviewer’s comments will be shared with the authors. However, the final decision on the acceptance of the papers rests with the conference organizing committee.
(5) Full papers: On acceptance of the extended abstract, authors shall be required to submit the final paper before the due date. The papers should be 5000–7000 words in length (including references, tables, figures, and appendices).
(6)The registration fees once collected will not be refunded.
(7) Best Paper Award will be announced on the last day of the conference.
(8) The referencing should be in APA style.


H.E. Mar Jose Pulickal, Bishop, Diocese of Kanajirapally
H.E. Mar Mathew Arackal, Bishop Emeritus, Diocese of Kanjirapally


Rev. Fr. Boby Alex Mannamplackal, Manager, Marian College, Kuttikkanam Autonomous.
Rev. Fr. Joseph Ponganthanathu, Administrator, Marian College, Kuttikkanam Autonomous.
Prof. Dr. Ajimon George, Principal, Marian College, Kuttikkanam Autonomous.
Dr. T.V. Muralivallabhan, Director, Marian Institute of Management, Marian College Kuttikkanam Autonomous.
Rev. Dr. Jose Chittadiyil, Deputy Director, Marian Institute of Management, Marian College, Kuttikkanam Autonomous.


Dr. N. Arunsankar, Associate Professor
Dr. Joshyja Jose, Assistant Professor


Prof. Samson Thomas, Professor
Dr. Vincent Varghese, Professor
Dr. Soney John, Professor
Dr. Sujitha Annie Kurian, Associate Professor
Dr. Bose George, Assistant Professor
Dr. R. Santhosh Kumar, Associate Professor
Dr. Dhanya Ajayaghosh, Assistant Professor
Mr. Tinku Joy, Assistant Professor
Ms. Surabhi James, Assistant Professor
Mr. Bibin Xavier, Assistant Professor
Mr. Sanikumar V K, Assistant Professor
Mr. Alex Johnson,Assistant Professor
Ms. Sheena B.S, Assistant Professor

Papers are Invited on Current Issues in any of the Following Sub-Themes:

TRACK-1 Reinventing Marketing Strategies

Digital Marketing, Permission Marketing, Event and Entertainment Marketing, Consumer Behavior and protection, Product and Brand Management, Integrated Marketing Communications, International Marketing, B2B Marketing, Services Marketing, Green Marketing, Retailing, Rural Marketing, CRM, Sales and Distribution Management, Selling/ Advertising Costs.

TRACK-2 Revamping Finance Mechanism

Corporate Finance, Banking, Insurance and Financial Services, Asset Pricing, Derivatives, and Risk Management, Managing Financial Institutions, International Finance, Corporate Accounting and Financial Disclosure Practices, Mergers and Acquisitions, Market Microstructure, Financial Literacy and Financial Inclusion, Financial Innovations and Engineering, Sustainable Finance, Crypto currencies, Block Chain and Fintech Applications in Finance, Behavioral Finance, Financial Modeling and Capital Markets.

TRACK-3 Revolutionary changes in OB and HRM

HR Strategies in Uncertain Times, Organizational Behavior, Diversity, Equity, and Inclusion, Human Resource Planning and Development, Talent and Competency Management, Change Management and Organizational Development, Employer Branding, Employee Engagement, Technology and HR, HR -Accounting, HRIS, Employee Relations, Strategic HRM, and Global HR.

TRACK-4 Restructuring Operations and SCM

Manufacturing Processes,
Optimization Techniques,
Project Management,
Six Sigma,
Productivity Management and Technology Management.

TRACK-5 Remoulding IT

Soft Computing Techniques,
Management of Information Technology,
Project Management,
Software Engineering,
Decision Support System,
Expert Systems,
IoT and Knowledge Management.

TRACK-6 Refinement of Corporate and Social Entrepreneurship.

Corporate Ownership, Governance, Business Ethics, Inclusive Growth - Strategy and Policy, CSR, The new age start-ups, SMEs for sustainable and global development, Entrepreneurship, Intrapreneurship, Social- Entrepreneurship, Techno Entrepreneurship and Women Entrepreneurship, Legal provisions for a sustainable society.

Note: This is an indicative list. Contributions from areas related to the main theme or sub themes above are also welcome.


All Selected papers will go through the peer review process and will be published as part of the conference proceedings in the form of an edited book with an ISBN number.

Important Dates

Item Deadline
Abstract Submission
15th November 2023
Notification of Acceptance - Abstract
20th November 2023
Deadline for Full Paper Submission
10th January 2024
Intimation of acceptance of the full paper
15th January, 2024
Last date for registration
23rd January, 2024
Conference Dates
1st and 2nd February, 2024

Best Paper Award : Prize Money

Group 1

Faculty and Research Scholars
First Prize - ₹ 5000
Second Prize - ₹ 3000

Group 2

First Prize - ₹ 3000
Second Prize - ₹ 2000

Registration Fee

Participants Category Indian International
Business Professionals
INR 2000
INR 1000
Research Scholars/ Students

Registration fee should be sent in Demand Draft/Bank Transfer only.

Bank: HDFC Bank
Branch: Kanjirapally
Account No. 50100241285251
IFSC Code: HDFC0001516

Additional Payment Options:
DD should be in favour of “ Marian International Institute of Management”, payable at Kanjirapally.

For further details, contact

+91 9600901075

+91 9497530329